Hey!
Hey!
I’m Rebekah
I’m Rebekah
Engineered at
Engineered at
Apple,
Apple,
Powered by
Powered by
Content
Content
My Experience
Ru Creative
Founder & Head of Growth
2015 - Present
Apple
Technical Specialist
2018 - 2019
Apple
Product Storytelling
2019 - 2020
Apple
Genius
2020 - 2022
Platform Science
Technical Specialist
2022 - 2025
My Experience
Ru Creative
Founder & Head of Growth
2015 - Present
Apple
Technical Specialist
2018 - 2019
Apple
Product Storytelling
2019 - 2020
Apple
Genius
2020 - 2022
Platform Science
Technical Specialist
2022 - 2025
My Experience
Ru Creative
Founder & Head of Growth
2015 - Present
Apple
Technical Specialist
2018 - 2019
Apple
Product Storytelling
2019 - 2020
Apple
Genius
2020 - 2022
Platform Science
Technical Specialist
2022 - 2025
Certifications
Google Ads Video Certification
Google Ads Video Certification
Google Ads Video Certification
Google Ads Creative Certification
Google Ads Creative Certification
Google Ads Creative Certification
Google Analytics Certification
Google Analytics Certification
Google Analytics Certification
Google Ads Search Certification
Google Ads Search Certification
Google Ads Search Certification
Medium Articles
286k+
Tech
Tech
About
About
I’m Rebekah Usher, a hybrid tech & content strategist who’s engineered solutions at Apple and scaled brands from zero to 268K+ followers through high-performing short-form video content.
10+ years in social media and 7+ years in tech, starting at Apple and then a SaaS startup.
I merge systems thinking with storytelling to build intuitive customer experiences and viral digital moments.
My Tech Stack
My
My
Experience
Experience
Tech
Brand Strategy
Tech
Brand Strategy
Tech
Brand Strategy
Built to Go Viral
Every frame, caption, and hook crafted to maximize retention and shares.
A/B Test Results
Growth Report
Data First, Always
Every creative decision is backed by insights — not guesses.
Low Retention
High CTR
High-Performance Hooks
I A/B test scroll-stoppers so brands don’t get scrolled past.
Idea
Script
Edit
Publish
Full-Funnel Content Systems
Ideation to iteration — I build content workflows that scale.
Caption Chemistry
Strategic hooks meet authentic tone — every post, every platform.
From Zero to 268K
I scaled a brand from 0 to 268,000+ followers without paid ads.
Built to Go Viral
Every frame, caption, and hook crafted to maximize retention and shares.
A/B Test Results
Growth Report
Data First, Always
Every creative decision is backed by insights — not guesses.
Low Retention
High CTR
High-Performance Hooks
I A/B test scroll-stoppers so brands don’t get scrolled past.
Idea
Script
Edit
Publish
Full-Funnel Content Systems
Ideation to iteration — I build content workflows that scale.
Caption Chemistry
Strategic hooks meet authentic tone — every post, every platform.
From Zero to 268K
I scaled a brand from 0 to 268,000+ followers without paid ads.
Built to Go Viral
Every frame, caption, and hook crafted to maximize retention and shares.
A/B Test Results
Growth Report
Data First, Always
Every creative decision is backed by insights — not guesses.
Low Retention
High CTR
High-Performance Hooks
I A/B test scroll-stoppers so brands don’t get scrolled past.
Idea
Script
Edit
Publish
Full-Funnel Content Systems
Ideation to iteration — I build content workflows that scale.
Caption Chemistry
Strategic hooks meet authentic tone — every post, every platform.
From Zero to 268K
I scaled a brand from 0 to 268,000+ followers without paid ads.
When I'm Not at
When I'm Not at
Work
Work
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How Hooked Was
How Hooked Was
Born
Born
The 30-day transformation from amateur brand to strategic credibility.
The 30-day transformation from amateur brand to strategic credibility.
What is Hooked?
What is Hooked?
Hooked is a strategic creative label focused on helping brands earn attention and keep it. We specialize in identity systems, audience positioning, and narrative-led visuals that convert curiosity into connection.
Hooked is a strategic creative label focused on helping brands earn attention and keep it. We specialize in identity systems, audience positioning, and narrative-led visuals that convert curiosity into connection.
Growth,
Growth,
Not Guesswork
Not Guesswork
$2.7M
qualified lead pipeline built organically
$1.5M+
earned media value generated
430+
campaign assets deployed across integrated channels
0.1%
top content
$0 CAC
infinite ROI
5.7x
consistently delivers industry-benchmark performance.
32%
followers engagement rate
953%
YoY audience growth
45%
monthly growth rate sustained
10x
market expansion in 12 months
67%
viral rate
8.9%
average engagement rate
$255K
annual retention value
$2.7M
qualified lead pipeline built organically
$1.5M+
earned media value generated
430+
campaign assets deployed across integrated channels
0.1%
top content
$0 CAC
infinite ROI
5.7x
consistently delivers industry-benchmark performance.
32%
followers engagement rate
953%
YoY audience growth
45%
monthly growth rate sustained
10x
market expansion in 12 months
67%
viral rate
8.9%
average engagement rate
$255K
annual retention value
$2.7M
qualified lead pipeline built organically
$1.5M+
earned media value generated
430+
campaign assets deployed across integrated channels
0.1%
top content
$0 CAC
infinite ROI
5.7x
consistently delivers industry-benchmark performance.
32%
followers engagement rate
953%
YoY audience growth
45%
monthly growth rate sustained
10x
market expansion in 12 months
67%
viral rate
8.9%
average engagement rate
$255K
annual retention value
