Hey!

I’m Rebekah

Engineered at

Apple,

Content

Contact me

My Experience

Hooked

Founder - Growth Marketing

Apr 2015 - Present

Apple

Specialist

Aug 2018 - Apr 2020

Apple

Technical Specialist

Apr 2020 - Mar 2022

Platform Science

Technical Specialist

Mar 2022 - Jan 2023

Platform Science

Technical Core Trainer

Jan 2023 - May 2025

My Experience

Hooked

Founder - Growth Marketing

Apr 2015 - Present

Apple

Specialist

Aug 2018 - Apr 2020

Apple

Technical Specialist

Apr 2020 - Mar 2022

Platform Science

Technical Specialist

Mar 2022 - Jan 2023

Platform Science

Technical Core Trainer

Jan 2023 - May 2025

Certifications

Google Ads Video Certification

Google Ads Creative Certification

Google Analytics Certification

Google Ads Search Certification

Download Resume

Substack Articles

What Apple Taught Me About Selling Myself

How showing up without a leather portfolio taught me more about getting hired than any resume ever could

How Tumblr Accidentally Kick-Started My Marketing Career.

From Tumblr post to marketing career. The story that started it all.

286k+

Tech

About

I’m Rebekah Usher, a hybrid tech & content strategist who’s engineered solutions at Apple and scaled brands from zero to 268K+ followers through high-performing short-form video content.

10+ years in social media and 7+ years in tech, starting at Apple and then a SaaS startup.

I merge systems thinking with storytelling to build intuitive customer experiences and viral digital moments.

Tech Stack

Experience

Tech

Brand Strategy

Tech

Brand Strategy

Tech

Brand Strategy

Built to Go Viral

Every frame, caption, and hook crafted to maximize retention and shares.

A/B Test Results

Growth Report

Data First, Always

Every creative decision is backed by insights — not guesses.

Low Retention

High CTR

High-Performance Hooks

I A/B test scroll-stoppers so brands don’t get scrolled past.

Idea

Script

Edit

Publish

Full-Funnel Content Systems

Ideation to iteration — I build content workflows that scale.

Caption Chemistry

Strategic hooks meet authentic tone — every post, every platform.

From Zero to 268K

I scaled a brand from 0 to 268,000+ followers without paid ads.

Built to Go Viral

Every frame, caption, and hook crafted to maximize retention and shares.

A/B Test Results

Growth Report

Data First, Always

Every creative decision is backed by insights — not guesses.

Low Retention

High CTR

High-Performance Hooks

I A/B test scroll-stoppers so brands don’t get scrolled past.

Idea

Script

Edit

Publish

Full-Funnel Content Systems

Ideation to iteration — I build content workflows that scale.

Caption Chemistry

Strategic hooks meet authentic tone — every post, every platform.

From Zero to 268K

I scaled a brand from 0 to 268,000+ followers without paid ads.

Built to Go Viral

Every frame, caption, and hook crafted to maximize retention and shares.

A/B Test Results

Growth Report

Data First, Always

Every creative decision is backed by insights — not guesses.

Low Retention

High CTR

High-Performance Hooks

I A/B test scroll-stoppers so brands don’t get scrolled past.

Idea

Script

Edit

Publish

Full-Funnel Content Systems

Ideation to iteration — I build content workflows that scale.

Caption Chemistry

Strategic hooks meet authentic tone — every post, every platform.

From Zero to 268K

I scaled a brand from 0 to 268,000+ followers without paid ads.

How Hooked Was

Born

The 30-day transformation from amateur brand to strategic credibility.

The Evolution

Ru Creative delivered strong results for many years, but the rainbow aesthetic and pronunciation confusion created an invisible ceiling. Fortune 500 doors stayed closed. Project values stayed small. The brand screamed "freelancer" while the work delivered corporate-level strategy. Hooked removed that ceiling. The strategic rebrand matched brand perception to actual capabilities, opening doors that Ru Creative could never access. Turns out, your brand is either an asset or an anchor. And Ru Creative was drowning me.

Read more about Hooked Here

Latest

Projects

View All

Brand Strategy

Content Systems

Business Growth

Ru Creative: The Post Mortem

Brand Strategy

Identity Design

Growth Marketing

The Hook That Worked

Storytelling

Social Impact

Content Strategy

Turning Empathy Into Action

Content Strategy

Social Campaigns

Performance Marketing

Facetune Social Awareness Campaign

Growth,

Not Guesswork

$2.7M
qualified lead pipeline built organically
$1.5M+
earned media value generated
430+
campaign assets deployed across integrated channels
0.1%
top content
$0 CAC
infinite ROI

5.7x
consistently delivers industry-benchmark performance.
32%
followers engagement rate
953%
YoY audience growth
45%
monthly growth rate sustained

10x
market expansion in 12 months
67%
viral rate
8.9%
average engagement rate
$255K
annual retention value

$2.7M
qualified lead pipeline built organically
$1.5M+
earned media value generated
430+
campaign assets deployed across integrated channels
0.1%
top content
$0 CAC
infinite ROI

5.7x
consistently delivers industry-benchmark performance.
32%
followers engagement rate
953%
YoY audience growth
45%
monthly growth rate sustained

10x
market expansion in 12 months
67%
viral rate
8.9%
average engagement rate
$255K
annual retention value

$2.7M
qualified lead pipeline built organically
$1.5M+
earned media value generated
430+
campaign assets deployed across integrated channels
0.1%
top content
$0 CAC
infinite ROI